The Gold Coins

The Gold Coins

“The real voyage of discovery consists of not in seeking new landscapes but in having new eyes.”  Marcel Proust

An idea is not a solution.  At least, not yet.

Very often, good solutions originated from ideas that are borrowed from outside the business.  In such instances, it is almost always impossible to take what works elsewhere wholesale, plug it into a different system, and expect it to work.  An idea needs to be tweaked, refined, modified and reworked before it can be fitted into an existing problem.  It is what we get out of the idea that is more important than the idea itself.  It is not what we look at that is vital, but what we see.

This is the essence of how The Gold Coins works.  It goes hand in hand with the ideas generation tools such as the Magic Bean.  To “gold-coin” a Magic Bean is to turn a completely wild idea into a tangible solution.

To read more about other tools, click here.